Ramadan 2024 : Roda Kebaikan

RAMADAN 2024: #RODAKEBAIKAN INTEGRATED CAMPAIGN

To share the spirit of goodness this Ramadan, Hyundai and Grab join forces and contributed to a better mobility through a test drive campaign that empowers freedom to move. Because, we believe we can create a new hope for the unfortunate people, to make disabled people live the dream again.#RodaKebaikan campaign went beyond traditional marketing, addressing the profound social issue of mobility for disabled individuals during Ramadan. By encouraging test drives and converting them into donations for mobility aids, Hyundai managed to support individuals with essential mobility tools, profoundly impacting their lives; accumulated Rp 1.827.155.694 worth of converted donations into 150 wheelchairs, 12 prosthetic hands, and 114 prosthetic legs.

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