Hyundai has initiated a cross-country drive that emphasizes its commitment to technological innovation and contributes to shaping a better tomorrow. Overcoming market anxiety around EV development and building confidence in EV infrastructure, INNOCEAN Indonesia supports Hyundai by providing end-to-end operational planning for the road trip across five countries in ASEAN. We also partnered with automotive KOLs from Indonesia and Thailand to showcase the IONIQ 5’s worry-free driving and easy access to charging ports, resulting in a +75.3% Instagram reach, +879% Facebook reach, 8,200 Facebook engagements, +128% Instagram follower growth, and +163% Facebook follower growth.